The Start a Fashion Brand Manual (updated 2026 version 1.0.) was created by House of Ari Jogiel, with Ari’s expert perspective from 10 years in the industry, working with some of the most successful startups and global companies to guide you in the right direction and equip you with tools to turn your ideas into something impactful.

The purpose of this manual isn’t to give you strict rules. It’s to empower you with knowledge, help you overcome obstacles, and move with more clarity.

Inside, you’ll learn the five phases (46 pages) needed to build a successful brand, so you can define your purpose, minimize risk, and do more with less.

What’s inside:

• Five phases to start a fashion brand: Get Ready (i), Build Your Brand (ii), Build a Framework (iii), Make Garments (iv), and Market Your Brand (v)

• Tools to help you find your brand’s motif

• Tips for finding your niche and standing out in a competitive industry

• Insight on how to plan a capsule

• Foundational knowledge for development and manufacturing

• Mentions of successful brands in the space and how they are doing things the right way
  
  

• Fashion terms to help you navigate the industry

• And more to help you build your clothing line

Use this guide to fuel your vision and build something meaningful in this industry!